{"id":894,"date":"2023-07-10T09:07:00","date_gmt":"2023-07-10T07:07:00","guid":{"rendered":"http:\/\/hear-ir.com\/?p=894"},"modified":"2025-09-22T12:33:01","modified_gmt":"2025-09-22T10:33:01","slug":"who-are-the-right-investors","status":"publish","type":"post","link":"https:\/\/hear-ir.com\/it\/who-are-the-right-investors\/","title":{"rendered":"Who Are The Right Investors?"},"content":{"rendered":"

By\u00a0Simona D’Agostino Reuter<\/a><\/em><\/p>\n

 <\/p>\n

Make sure that you (or your provider) ha\"\"s targeted the right investor \u2013 this is what you hear since day, long time before your company get listed. Fine, but who are your investors, or shall we say, who are your potential investors<\/strong>? Of course, those who are interested in your stock as they are familiar with the sector, with your peers and, ultimately, can invest in your region.<\/p>\n

Easy to say!<\/p>\n

So, starting from scratch, before thinking about where to find investors you need to think about the following: do you have in mind your ideal investor<\/em><\/strong>? Is it someone who doesn\u2019t ask a lot of questions and gives you the money\u00a0 Straight away or do you prefer having someone who could be a potential ambassador, who will help you grow, open their network, etc.?<\/p>\n

“Choose an investor who doesn’t have your interests at heart or who is out of sync with what you’re trying to build, and you may be living with a bad relationship every day.”<\/em><\/p>\n

 <\/p>\n

Put yourself in the investor\u2019s shoes<\/strong><\/h3>\n

What do they look for when evaluating your company?\u00a0Here are just few ideas.<\/p>\n

    \n
  1. Financial performance.\u00a0<\/strong>Maybe first of all, investors want to know your numbers.\u00a0Prove them that your company has excellent (or at least good..) financial performance and be ready to answer questions about the financial stability. Expect investors to evaluate your revenue streams, acquisition cost and turnover rates.<\/li>\n
  2. Medium-long term strategies and opportunities. <\/strong>Investors will ask if your company shows signs of growth and if you have plans such as issuing shares or borrowing money to stimulate growth.<\/li>\n
  3. Management background and experience in the industry.\u00a0<\/strong>Investors don\u2019t want entrepreneurs to\u00a0make mistakes\u00a0on their dime.\u00a0They look for experienced entrepreneurs and management teams with a track record of high performance and leadership in the company\u2019s industry or in prior ventures.<\/li>\n
  4. Effective business model.\u00a0<\/strong>Present the business model that you are currently using and prove that it will help your company become more profitable.<\/li>\n
  5. Company uniqueness.\u00a0<\/strong>Your product or services need to be distinctive. Prove to your investors, with concrete evidence, that your market potential is big enough to make investing worthwhile.<\/li>\n
  6. Liquidity. <\/strong>Market liquidity is relevant and sometimes is not only specifically related to your stock (i.e. on the AIM segment). You need to work on your stock price free float and encourage more institutional funds to enter.<\/li>\n
  7. Large market size.\u00a0<\/strong> The larger and more stable customer base that your brand has, the stronger competitive advantage you will have when pitching to investors.<\/li>\n
  8. Geographic exposure. <\/strong>Where is your business primarily based? Make sure you are not too much exposed to emerging and\/or political risky markets.<\/li>\n<\/ol>\n

     <\/p>\n

    Where are your investors?<\/strong><\/h3>\n

    It\u2019s never easy to find them, but what we often see is that\u00a0investors are usually tempted to move if they follow a specific sector, a region, or a specific size of companies \u2013 large caps, startups, S\/M caps, .. very useful opportunities in this sense are network events, pitch competitions, private banking meetings, conferences, events, roadshows and reverse roadshows.<\/p>\n

    “Most investors will research your business experience. Passion and commitment should be evident to inspire confidence in investors and stakeholders.”<\/em><\/p>\n

    First of all we would say, an investor should be happy<\/strong>. It is important to make them gratified, it\u2019s a long-term relationship and you\u2019re going to need to support each other. Of course they will be very happy if you give them a great return on their money.<\/p>\n

    Until that happens, there is plenty you can and should do to make sure your existing investors are your primary fans.<\/p>\n

     <\/p>\n

    Investors targeting<\/strong><\/h3>\n

    \"\"<\/strong><\/p>\n

    Investors targeting is one of most important among brokers and corporate access providers\u2019 services: to seek your potential investors with accuracy becomes more and more a key success factor of the IR strategy.\u00a0 Employing a strategic and targeted approach to identifying and meeting with compatible investors is a best practice and can have a significant impact on your company\u2019s valuation in both the short- and longterm.<\/p>\n

     <\/p>\n

    Startups<\/strong> sometimes think of investors as too tough and maybe grumpy people who want to invest in their story only to only get a good financial deal. But it is not like that, most of the times. Often investors like to invest in startups and genuinely want to help them be successful. If you can show your investors that you are willing to sacrifice a lot in order to make your startup a success, they will likely be eager to help you grow also (Rutger Kemper, <\/em>Investment Consultant<\/em>).<\/p>\n

    \u00a0<\/strong><\/p>\n

    \u00a0<\/strong>Roadshows provide a remarkable opportunity<\/strong><\/h3>\n

    Another point, don\u2019t forget Roadshows! Roadshows <\/em><\/strong>are always a remarkable marketing tool<\/strong> to attract investors. As such, they are one of the most important steps by a company planning to issue securities through an IPO<\/strong> and, afterwards, along its new life as a listed company.<\/p>\n

    Companies need to impress institutional investors so that at least a few of them are willing to invest. Some large investors (but also small investors including hedge funds<\/strong>) will not put money in a company without having the opportunity to meet with senior management. We are convinced roadshows provide that opportunity.<\/p>\n

    “It is during the meetings that an investor can get all of their questions answered, and while you can do that in email, people also look for non-verbal cues \u2013 do they trust this person?<\/em>\u00a0”<\/p>\n

    <\/h3>\n

    Building trust<\/strong><\/h3>\n

    There are a lot of things investors need to look out for when investing. But at the end of the day it\u2019s all about personal connection<\/strong>. If an investor feels connected there is a higher chance investment will follow. Also, providing clear and complete information about how your company is going provides a solid basis.<\/p>\n

    OUR ADVICE\u2026 being face to face. <\/strong>Do not only talk about successes. By talking about the problems you encounter and how to deal with it, investors will be able to get a sense of how you operate as an entrepreneur and they will get a sense of what kind of a person you are.<\/p>\n

    It may happen that investors just comment: \u2018I didn\u2019t invest in A or B because our visions weren\u2019t aligned” or \u201csimply the management did not convince me\u201d. You can\u2019t ascertain that without<\/em> being face to face.<\/h3>\n","protected":false},"excerpt":{"rendered":"

    By\u00a0Simona D’Agostino Reuter   Make sure that you (or your provider) has targeted the right investor \u2013 this is what you hear since day, long time before your company get listed. Fine, but who are your investors, or shall we say, who are your potential investors? Of course, those who are interested in your stock […]<\/p>\n","protected":false},"author":1,"featured_media":898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187,9],"tags":[15,39,40,17,27,28,41,42,31,43,20],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-187","category-blog","tag-buy-side","tag-effective-business-model","tag-financial-performance","tag-ideal-investor","tag-institutional-investors","tag-investor-relations","tag-liquidity","tag-management-background","tag-roadshow","tag-sell-side","tag-value-opportunity"],"yoast_head":"\nWho Are The Right Investors? - Hear-ir<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hear-ir.com\/it\/who-are-the-right-investors\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Are The Right Investors? - Hear-ir\" \/>\n<meta property=\"og:description\" content=\"By\u00a0Simona D’Agostino Reuter   Make sure that you (or your provider) has targeted the right investor \u2013 this is what you hear since day, long time before your company get listed. 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